SEM

Search Engine Marketing • PPC Ads • Houston, TX

Search Engine Marketing (SEM) will boost your online exposure & is an essential component of your website marketing campaign. SEM with Houston SEO Plus will boost your visibility around related keyword searches, with advanced geographical targeting, pay-per-click (PPC) ads, and conversion pages to track your ROI. Campaigns can be scaled to fit any size business. Even small businesses can benefit from the impressions and operated traffic, generated by SEM services.

 

  • Pay-per-click Ads (PPC): PPC advertising has clear advantages as part of your overall marketing strategy. Targeted ads can generate instant sales. Hearst Media bundles other services with PPC campaigns, such as detailed reporting with conversion tracking and call monitoring.

 

 

  • Set your daily budget and have 100 percent confidence you won’t spend a penny more.

 

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  • Keywords: To get clicks and leads, you need to be optimized for keywords related to your business. Hearst SEM Analysts work with you to research and develop a list to review for relevancy.

 

 

  • Geographical Targeting: Geo-targeted campaigns are customized by Hearst so businesses are found when searched locally, regionally or nationally. Your ad shows up where you want it to.

 

 

  • Conversion Pages: Houston SEO Plus will build a conversion page as a destination for SEM traffic. These standalone websites will help track conversions and leads. The conversion page drives action from visitors, tracks all Key Performance Indicators (KPI) and actions resulting from SEM campaign. Since the conversion page is developed by Houston SEO Plus, your SEM analyst can make quick adjustments at any time to improve campaign performance.

 

The Campaign Process
Credible
  • Strategies utilized by other national media companies when fulfilling customers local SEM needs
Expertise
  • Over 7,000 current campaigns under management
  • Combination of technology & trained search professionals maximizing client results
  • Ongoing review of program with your account team to ensure program exceeds client expectations
Exposure
  • Campaigns on top search engines
  • Placed where your potential customers can find you
  • Lower Cost Per Click (CPC) & optimized conversions
Customization
  • Campaigns designed around ad group level to improve quality score, lower CPC and maximize exposure & conversions
  • Geo-Targeted campaigns so you are found when searched locally
  • Text ads designed at Ad Group level
  • On going testing and optimization
  • Ability to adjust based on trends in your industry
Reporting Transparency
  • Detailed reporting of clicks, calls, e-mails and site visits using site proxy technology
  • Reporting to key word level­­
  • Full visibility into cost of keyword & management fee 
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Why Choose Houston SEO Plus?

Our Expertise

  • As part of the Hearst Corporation, we are a Google AdWords certified Premier SMB partner
  • Combination of technology & trained SEM professionals maximizes client results
  • Ongoing program reviews with the account team to ensure the campaign exceeds expectations

 

Increase Your Exposure

  • Campaigns are researched and featured on top search engines
  • Potential customers will find you easily
  • Campaigns are designed to maximize exposure and conversions, and lower Cost Per Click (CPC)

 

Customization

  • Geo-targeted campaigns are developed so you are found when searched locally
  • Text ads are designed at Ad Group level
  • On-going testing and optimization
  • Campaigns are adjusted based on trends in your industry

 

Reporting Transparency

  • Detailed reporting of clicks, calls, e-mails, and site visits using site proxy technology
  • Reporting to keyword level
  • Full visibility into the cost of keyword & management fee

Contact Our SEO Experts to Get Started!

If your business is struggling, it might be time to reevaluate your marketing strategy. No matter the type or size of your business, let our SEO agency help you develop a comprehensive internet marketing plan. From SEO and social media to mobile marketing, we have all the proper knowledge to improve your company’s exposure. To learn more about our services, contact our SEO experts to schedule a consultation.


While we’re located in Houston, TX we’re proud to assist businesses across the United States. We look forward to hearing from you and finding ways to help your business thrive!

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