An Experienced Local Internet Marketing Company Serving Houston, TX

There are many small businesses in Houston that are recognizing the need to expand beyond traditional advertising, and engage in digital marketing. Many are taking the route of hiring internet marketing companies, specifically SEO and PPC Advertising companies, to help them claim a stake in the online market. There are a myriad of online marketing solutions including buying Google Ads and Pay-Per-Click Ads. When you are buying an Ad by Google or Pay-Per-Click Ads, this essentially means that each time your ad is clicked, you pay the publisher (if Google is the publisher then you would pay Google). These are the Google Ads highlighted in yellow that you may see at the top of a search in Google. To make this not as overwhelming for you the business owner, you may decide to hire an internet marketing company to assist you in the logistics of this.

Online Marketing

Some Houston business owners may ask:

What is the difference between search engine optimization (SEO) and Pay-Per-Click (PPC)?

Unlike PPC where you are paying for that Google Ad (or other search engine) each time someone clicks it, with SEO you are not paying the publisher each time someone clicks on your site, rather the concern is making certain that your business ranks well in the organic listings; that is, all of the listings underneath the Ads by Google. This is where the small business has the option of hiring an SEO Agency to assist in the logistics of this. As with PPC, you are using keywords, and also along with those keywords, we want to narrow the search of your company with locations or geomodifiers. These geomodifiers help to narrow the search even more to get to the desired local business search. There is no need to fear or become dismayed about internet marketing when there are so many resources available to you, the small business owner. To take advantage of these resources provided to small businesses in Houston, TX and give our SEO agency a call today!

There are too many small businesses in Houston, TX, and in Texas in general for the search engines to give everyone a fair chance at exposure, so it is important when choosing an Internet Marketing Company that your business does not have the same online marketing strategy as your competition. Considering that in the digital age, a user can do a local business search and find an almost infinite number of businesses in the Houston area, you as the business owner must consider what would be the best online marketing solution for your business.

In those organic searches, below the Ads by Google highlighted in yellow, are the local business search results. These local businesses may come about through the use of Google service ‘Google Locals.’ Although Ads by Google can be beneficial to your company, they do not necessarily ensure guaranteed success in your organic search rankings. This would be an instance in which the expertise of an SEO Company or SEO Services Company would be necessary. Ranking highly in the organic rankings requires the specific targeting of the aforementioned keywords and geomodifiers that you choose. It also takes time because content has to be built on your website that weaves in those keywords in a natural, unforced way. The changes to your website are also not picked up by Google right away. As a business owner or manager, it can be difficult to know SEO best practices and even find the time to work on your website. That is why our affordable SEO company is here to help you.

Online Marketing Solutions Give Small Businesses Affordable Advertising Power

If you haven’t quite been able to get your client base where you’d like it to be in Houston, TX, and the larger business advertising budgets drown out your every attempt with traditional advertising, maybe affordable small business marketing through search engines is your best bet. SEO services and website marketing is cheaper than tradition advertising, competitive with big business advertising, and targeted enough to save money where it counts without decreasing effectiveness.

Website Marketing in Houston, TX

Building a strong web presence for a small business can seem difficult. Often you are in direct competition with the national chains, and while prices and services are difficult enough to match, advertising budgets are in no way on an equal playing field. Where a locally owned, mom-and-pop business in Houston, TX may be able to afford a commercial once a year supplemented by a meager website build, a national chain has the funds to fuel an all-out media blitz that will not only drown out the small business voice, but extinguish it over time. With the deck stacked so high against a small business owner, how do they stay competitive in online marketing? Our internet and website marketing team can assist with:

Search Engine Optimization

Well, thankfully, the truth of internet marketing is that search engines have made it easier for the mom-and-pop shop in Bellaire to compete with a national chain through services and searches offered by Google, Yahoo!, and Bing. All you need a modest advertising budget, a little talent, and industry knowledge.

Search engines have become the dashboard of the Internet. Finding businesses through Google search is the most effective ways of receiving quick relevant results; and search engines like Google do not favor the larger budgets the way television does. By building a web presence that promotes the best customer experience, packed with content and attractively delivered, any size business can organically climb Google’s search rankings. The higher you get on the results page, the higher your traffic will be. At Hearst Media Services, we are one of the most effective and affordable SEO companies in the area that can revolutionize your digital approach.  

Local Business Search

Targeting practices for small business are even more effective thanks to search engines. When potential customers search for goods and services online, their geographic location is a heavy component in the results page that they will see. Geographic location plays into the maps and business reviews they see, the Google ads and Yahoo! display ads they see, even the sponsor Pay Per Click ads that sit just above the search engine results. These give small businesses in Houston the marketing visibility of a much larger budget at fraction of the cost. And specialized targeting practices that deliver an ad only to the customers that are most likely to react (judged by search behavior, interests, and other mined data) further saving money.

In terms of competing while utilizing a minimalist budget, online marketing solutions are not only the future of business, but are the most effective and pragmatic way of matching a business’ web page and services against a national chain. Even the playing field and enlist the aid of an Internet marketing company that offers SEO & SEM services and Pay-Per-Click ads. Your online marketing presence and competitiveness will expand, and the positive effects on your business will be undeniable after even a short amount of time.

Contact Our Affordable SEO Company to Request Assistance

Once you're ready to expand your professional reach across the Houston, TX region, we urge you to contact Houston SEO Plus. Our certified analysts offer a full suite of internet marketing services to ensure your business is able to gain visibility and maximize profits. We recognize the financial hurdles faced by many of our clients, so we provide our SEO services at some of the region's most competitive rates. Thanks to our local team, you will never have to sacrifice digital results in the name of low prices. Simply reach out to one of our knowledgeable representatives to jumpstart the digital marketing process!