SEO, or search engine optimization, is the process of improving the quality and quantity of traffic that a website receives through the use of a variety of strategy tactics. SEO has grown in popularity to the point that many businesses and entrepreneurs, or anyone who wants to grow their website's natural traffic, designate a large segment of their marketing budget toward optimization efforts.
There are many techniques and areas of focus involved in successful search engine optimization strategy planning. The following are some of the most common tactics to date.
Keywords are phrases that are most likely to come up when someone creates a search inquiry. Keywords are often determined based on what is most likely to come up in natural inquiries, including job titles, locations, specific services, and more. For example, if you typed "coffee shops Houston, TX", you would receive search results that provide you with multiple shops in that area. Keywords can also include questions, which are also commonly searched, such as "where is the nearest hair salon?", the term "hair salon" being the keyword phrase.
With search engine optimization, an SEO agency will help to create a list of keyword phrases that would help your website rank higher in natural search results, hopefully resulting in an increase in business and profits!
Every page on your website should contain quality information and content that will be beneficial to the person viewing your website. Content includes every page on your website that details the products and services you offer, how to find and contact your business, and additional content, such as a blog post.
For a successful SEO campaign, content marketing is essential, and consistently creating new content for your website is a popular tactic to rank higher and maintain your ranking.
The links and short paragraphs on the search engine result pages are referred to as the meta tag and the meta description, which are both metadata and the first two things you see before the website itself, making first impressions crucial!
The metadata can be optimized to help the person looking for products or services that your business offers. By using keyword phrases in your metadata, you also help to increase your website traffic and ranking, as search engine crawlers gather data that can boost your website to higher rankings.
Backlinking and link building is helpful in garnering more attention to your website, but is also helpful in building authority online as a reputable source. Backlinking is accomplished through having a backlink placed on other websites, which helps to create a trickle effect from one website to another. This is commonly done through guest posting, where one website creator or business provides a piece of content typically through an article or blog post and receives a backlink in said piece of content in exchange.
Search engine optimization is an ongoing process that requires frequent monitoring and analysis. By keeping track of how keywords, as well as your website overall, are ranking, you are able to assess and make decisions on how to continuously improve your ranking and increase your traffic.
An SEO company is able to save you the time of having to constantly monitor and adjust your SEO tactics. By outsourcing to SEO experts, you are able to focus on operating your business and other important tasks, while an SEO agency handles the search engine optimization process!
Houston SEO Plus is one of the affordable SEO companies serving the Houston, TX area. Our website marketing company provides quality search engine optimization and online marketing services. Contact us today to learn more about how your website can benefit from SEO!
