How To Determine What Keywords to Use for Your SEO | Houston SEO Plus

There is no perfect keyword. The keywords you use will depend on many things such as your industry, your service areas, common terms used by customers, and industry terms. However, these are not the only things to consider when choosing keywords for your SEO campaigns. Here are some tips to help you figure out which keywords you want to focus on:

•  Use Google’s Keyword Planner: Google’s Keyword Planner shows you estimates for search volume and traffic. You can determine which keywords have a lot of traffic and which see little traffic. You may want to focus on keywords in the middle that do not have too much competition and decent search volume.

•  Focus on Low-Hanging Fruit: Prioritize keywords that see reasonable search volume but there is little competition. This allows you to see an immediate impact on your SEO efforts for those terms and generate some traffic to your site without overspending.

•  Check Monthly Search Volume: A high monthly search volume for a term, phrase, and keyword means that is the keyword your content should be about. It is content that people are looking for and you can provide it to them.

• Check Competitor Rankings: If there is not much competition for a keyword or your competition isn’t doing something, that doesn’t mean you should. Keywords that your competitors list well for are worth looking into but also not always worth your attention. You need something that people search for, has moderate competition, and makes sense for the business you’re in.

At Houston SEO Plus, we provide affordable SEO services to the Houston, TX area. Your keywords are the focal point of all your SEO campaigns. Whether it is your website, blog, videos, or social media, your keywords determine the content you post on each medium. These are the terms that you are actively trying to be found for when someone searches that keyword on Google. SEO is not an overnight solution. It requires time, effort, and focus. So, your keywords serve as the foundation, thus their importance. Contact us today to schedule your SEO consultation!